A Year of Seeking and Finding

I had to catch my breath. 2017 was like running an invisible marathon—I mean, wasn’t that the fastest year ever? It sure felt that way to me.

Today, in tradition of processing the past year, here’s me wrapping up 2017 in a nice little bow. Also in tradition of cataloging each year by its corresponding One Word, here it is for 2017: SEEK.

Year 2017 in One Word: Seek

When 2017 started, I was obsessed (for lack of a better word) with seeking the answer to the question “what’s next, Lord?Continue reading “A Year of Seeking and Finding”

Our First Airbnb Tagaytay Experience

I’m a late bloomer when it comes to AirBnb. It was 2016 when I downloaded the app out of curiousity, but it wasn’t until 2017 when I started actually using it.

I’ve read articles about how using AirBnb isn’t fun anymore, and how the whole concept of apartment-sharing has lost its appeal. I wouldn’t really know the difference to be honest. As someone who’s only started using AirBnb recently, I’m happy with all of our AirBnb experiences so far and will keep on using it for sure!

We recently stayed at this AirBnb Tagaytay 3BR Penthouse Suite with a nice view of the Taal Lake, which would have been so nice if we were able to take photos of the view. Lol. Saving the photo sessions for last, we couldn’t have predicted how much fog there would be in the morning of our last day!

Still, the feeling of being on top of the clouds (no visibility whatsoever) was an otherworldly experience we will never forget too. All is well. 😉

We sure love the hotel-like amenities of our AirBnb—the crisp sheets, the coffee (French press and freshly ground coffee ftw!), the board games. The space was big enough to accommodate all of us, 7 adults and 3 kids. Three bedrooms, 2 baths, and a kitchen with basic utensils and equipment.

Don, our host, responds pretty quickly and knows well how to take care of his guests. (Thanks, Don!) 

Although Don’s place is located within the vicinity of everything Tagaytay has to offer—the tourist spots, restaurants, nightlife, etc—you wouldn’t really mind staying in on this one if staycationing is your thing.

A quick guide at booking an AirBnb

  1. Photos matter! When choosing an AirBnb, I like choosing interiors that fit my aesthetics. Just keeping it real guys. I’m most definitely going to take photos after all. If I don’t like how the place looks like in photos, I’m pretty sure I wouldn’t like it all that much in person.
  2. Take time to read the fine print. Because of AirBnb’s apartment-sharing nature, every host has his own house rules that you’d want to be aware of beforehand. Be responsible enough to read through everything before booking.
  3. Past customer reviews are there for a reason. Let actual customer reviews be the judge!

Get up to 2,200 PHP discount on your first AirBnb stay using this link! 🙂

And now, some photographs with my favorite people!

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Bag of Beans, Tagaytay.

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Disclosure: This post might include affiliate links. Read my full disclosure policy here.

One for the road! Stop over at Bag of Beans to take out some barako and raisin bread because that’s just what you do #whenintagaytay

It sure was a lovely weekend spent with my favorite people.. which reminds me. I could use some staycation just about now!


Get P2,200 off your first AirBnb Tagaytay stay

This is the exact room we stayed in.

If you haven’t tried AirBnb yet, sign up using this link to get 2,200 Php discount on your first trip! 🙂

Save $40 on your first AirBnb Stay

The Key to Engaging with Your Readers

There are two ways we can tackle this matter.

First, we can be very technical and talk about best practices.

I can discuss strategies, tools of trade, and how to integrate an email subscription system to your existing website and blog content.

I can talk about why you need an email list if you’re serious about engaging with your audience, or what specific mailer to use. I can discuss how to set up Mailchimp, how to automate emails, or how to incorporate sign up forms across your website.

I can also talk about why I started using Convertkit last year (hint: I probably should, in a separate post) and why it’s important for me to make that investment.

These are all essential to engaging with your readers.

You see, it’s one thing to attract random strangers to read your blog and have, well, a bunch of strangers reading your blog. It’s another thing to know who your regular readers actually are so you can engage with them well.

Or, we can talk about honesty and authenticity, and dive into the very heart of the matter.

I think I’m going to go with the latter. (Let’s talk about technical stuff another day.)

Today I want to share with you my top performing email sendout and what it taught me about engagement, honesty, and authenticity.

If you’ve been subscribed to Chasing Dreams for a while, you should be able to recall (or dig in your inbox to find) an email I sent out in November.

After relaunching this site and launching my first ever Blogging E-course, I went on for a few weeks without publishing any blog content. Although no one probably noticed this more than I did, it’s always a horrible feeling when you’re unable to hit goals you’ve set for yourself. (I’m still learning to cut myself some slack, really.)

I felt vulnerable that day. So vulnerable that instead of publishing a blog post, I wrote a letter to my email subscribers and shared with them my frustration.

I wrote why that period was one of the toughest weeks of the year for me. I shared what caused my exhaustion, and how I didn’t have anyone to blame but myself.

In hindsight, I probably didn’t want to publicly disclose the reason for my frustration. (Read: I didn’t want it published on the blog for everyone to see or make it look like I’m throwing in a blind item—that wasn’t my intention, at all.)

But I learned a lot from that experience, lessons I didn’t want to keep to myself, stuff that are important to me as a creative and as a person.

Most of all, I knew that my email subscribers were some of the people who could relate to my situation and would find those lessons relevant.

So I typed with my heart at the tip of my fingers. I took a deep breath and hit SEND. Within seconds, my email—that had my heart written all over it—had reached the mailboxes of hundreds of women around the world. Some of them I personally know, some I’m only acquainted with virtually, but most of them I only know by the name and email address they left on my subscribe form.

What happened next was a pleasant surprise.

When I wasn’t really expecting anything more than maybe a decent open rate or click-through rate, I started getting one reply after another, within several minutes from each other, from women who could relate and find inspiration from what I shared.

The replies kept coming in for about two days.

Some of them thanked me and gave me words of affirmation.

“Thank you for being an inspiration. I am going through a rough time myself and reading your posts lightens up my mood in a way.” 

“Riz. You inspire me. I love how you share and there is always a lesson, an inspiration, a motivation for readers to look further, chase more, delve deeper. I hope you won’t go away (again) anytime so soon. Hang in there.” 

“This is just so timely, and reading it affirmed me of my decision to say NO yesterday… Thank you for this, God sent you to tell me that my decision was right.” 

“…what you have said is true, that even if we make wrong decisions, it does not have to hinder our ability to see the beautiful things around us. And if it matters, I would like to let you know that you inspired me so much today :) so please just keep going!” 

“Oh… THANK YOU Rhiza.. THANK YOU because it is just sooo timely. I think I am about to say YES to something I think is important and helpful for the family too. And I am praying that it will be worth the sacrifice.. THANKYOU for the encouragement. i am blessed.. GOD BLESS you and the whole family MORE.” 

“Thank you for this very timely letter. This reply may not reach you or you may read this randomly but I want you to know that you have spoken right to my heart & I want to deeply thank you for it.” 

Some replied with their own stories to share.

They shared specific details of what they’re currently going through in their lives, some asked me to pray for them, others asked me how they can pray for me.

Others even took it to Facebook and quoted some of what I said in my email.

Take note that most of them are people I hardly know and yet somehow, it felt like we’re old friends who understood, accepted, and supported each other. Which is exactly what we hope to find in the online communities we’re part of, don’t we?

I’m sharing this not to brag about how amazing my email newsletters are and that you really should subscribe to Chasing Dreams. (Ehem, I mean, you can if you want to. Lol.)

But it’s really quite the opposite of that.

I’m sharing this because I remember feeling so undeserving of all the love, and yet somehow, in my frailties and mistakes, even with my most uninspiring and embarrassing of stories, people reached out to me to let me know that I am not alone.

This experience affirmed to me even more that, in this age where we’re facing massive content influx—great content, bad content, click bait content, countless of blog and social media posts published every minute—this ancient principle still holds true:

Honest, vulnerable and authentic storytelling is what your audience really needs.

Sure, there’s always a need for informative and actionable content, something that I’ve been intentionally creating more of lately here at Chasing Dreams. But time and again I find that the kind of content that truly engages readers are the ones that come from somewhere deep inside of you,

the ones that come out of the abundance of the heart,

the kind you’re sometimes afraid to write.

So I say, go ahead, dig into your heart and write what’s inside. In the midst of the noise and the fear, don’t be afraid to tell your story, talk about your mistakes, reference your personal experiences. Because somewhere out there, someone needs to hear exactly what you have to say.

As a fair warning, creating vulnerable and honest content will sometimes make other people judge you, or maybe make you lose readers. That’s okay. You may lose some of those readers but you’ll gain the right ones. 

So tell me. Are you engaging with the right people? Or are you aimlessly creating content for random strangers?


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Engaging with your readers is more than just setting up subscription forms, or managing email marketing campaigns. It’s all about authenticity and honesty.
Engaging with your readers is more than just setting up subscription forms, or managing email marketing campaigns. It’s all about authenticity and honesty.

5 Important Truths About Balancing a Full-time Job and a Side-Hustle

Lately I’ve been seeing influencers quote these words “If you don’t build your dream, someone will hire you to help build theirs,”—as if that’s a bad thing.

There’s absolutely nothing wrong with being “hired to help build someone else’s dreams”—isn’t this the point of starting any honorable business at all, to build your dream while opening up job opportunities for others so they too can chase their own dreams?

I personally find it a great honor to help another dreamer, especially if this person’s dream involves making an impact to an even bigger group of people.

I do understand that Tony Gaskins’ context when he said the above quote is to not settle with a deadend job, to live out our potential so that we don’t spend our whole lives watching others live their dreams at the expense of our own. 

The only problem I have with this quotable quote is how it seems to compare “building your own dreams” to “being hired”, as if the latter is a less fulfilling or a less important role.

 

A little backstory

If you read my Career Page, you know that in the past 11 years, I jumped from a lucrative corporate job to home-based work, launched a few side-businesses, tried out freelance work, basically went back and forth corporate and home-based because of opportunities I couldn’t resist and circumstances beyond my control.

To say that I have enjoyed my career is an understatement. I just love working, really. And I’ve been so blessed to have enjoyed the best of both worlds that I still find myself torn sometimes between wanting to have my own business or going back to the corporate world. I just know I’d love it either way.

That said, as someone who has one foot on both sides of the fence, there are so many things I learned about “being hired” and “being my own boss”. And I want to share them here.

1. You can have an 8-5 job and still live a passionate, creative life.

I know people who have lived their whole lives being an employee, and they’re well and good. Contrary to what some full-time creative entrepreneurs would claim, others are totally happy and successful with their 8-5 jobs. Climbing up the corporate ladder excites them (something I can attest to), having a clear boundary between “work” and “home” relieves them of unnecessary stress, being mentored by industry leaders and working with a team gives them joy, retiring with a nice pension is not so bad of a plan too.

For the first 4 years of my career I maintained a corporate job and thoroughly enjoyed the experience. Until now, I still see those years as the peak of my career. I loved my job, and my salary funded my travels and my creative pursuits. At one point I lived close to my office in the city, so even though I needed to work overtime on some days, I would just walk back to my rented condominium unit and be home in like 10 minutes. This set up gave me a lot of freedom to blog, hone my skills, work on personal projects, and take sideline gigs.

The point is, if you manage your time well, you can do your 8-5 job and still set aside 1-2 hours a day or your weekends to cultivate your creative skills or maybe start a creative business. With a fixed monthly salary, you’re also able to set aside budget for your passion projects and carefully plan your vacations and creative retreats.

Keeping your 8-5 job doesn’t mean you can’t live a creative life. You just have to learn how to embrace and make the most out of your unique situation.

2. Having your own business is not better than having an 8-5 job, and vice versa.

Everywhere we go online, we see articles telling people to break the mold of the 8-5 and start their own business or work from home like that’s the key to a free and happy life. Truth is, it really depends on how you’re wired.

Sometimes, being stuck in an office cubicle 8 to 10 hours a day just.. sucks. But when you start your own business, you realize that more often than not, you work even longer hours than when you had a full-time job. Having an 8-5 job is not for everyone, in the same way being an entrepreneur ain’t for everyone too. It’s just a matter of what fits you.

I have a friend who’s a Certified Public Accountant. She’s very successful in her career, and we all know how busy an accountant’s job can be! But she also happens to be a very good baker. She learned to bake bread, cupcakes and cookies, just by setting aside time on weekends to perfect the craft. And now she’s so good at baking that if she chooses to do so, she can actually make a living out of it. However, she loves being an Accountant too (not to mention she’s good at it) so why quit? Baking, therefore, remains as her creative outlet while Accountancy continues to be her chosen profession.

Having a business and being employed is like apples and oranges, or cats and dogs. One is not better than the other; again, it really depends on your unique circumstances, skills, and opportunities.

3. The grass is greenest where God planted you.

And since we’re talking about apples and oranges, we should talk about green pastures too. One of the greatest struggles of our generation is falling into the trap of comparisons. Because of social media (and #feedgoals), we see everyone’s highlight reel everyday, which makes our unfiltered lives pale in comparison.

The illusion that the grass is greener somewhere else is a major source of discontent, something that would kill our joy if we let it, and would cause us to make bad choices if we’re not careful.

Just because this certain blogger quit her job to start a home-based business doesn’t mean you should do it too. Just because this certain small business owner opened a physical store somewhere doesn’t mean you should take that path yourself. Or just because a friend has her feed filled with photos from her business travels doesn’t mean you’re missing out and you should change your career too.

Don’t get me wrong. Discontentment is sometimes a good motivation for you to work harder to have a better life. But the moment you start playing the comparison game, you realize that you’ll never really measure up. And sadly, the grass on the other side of the fence will always be greener.

God gave you unique gifts and experiences that brought you where we are today and prepare you for your future. If He gave you lemons, don’t force yourself to grow apples or oranges out of them. If you have an 8-5 job, go be the best employee you can be. If you have a business, embrace everything that comes with it.

4. Motherhood (or fatherhood) changes everything.

I’m saying this as a young mother who didn’t really anticipate how much motherhood would change my life. My career was everything to me. But when I became a mother, my passion, priorities and preferences shifted so drastically.

Once I imagined myself climbing up the corporate ladder in my pin-striped slacks and stilettos. And then motherhood happened and suddenly I’m working in my pajamas, my uncombed hair in a bun, a few feet away from my daughters and their tubs of playdoh.

The desire to establish my own business, in a way, stemmed from wanting to be around my family more. But when God blessed me with a full-time, salaried job that I get to do from home (which pays the bills and secures my career), I just know there’s no trading this opportunity for anything, especially in this season where we need to have a stable income and to take care of our family at the same time.

My side-hustle will have to stay, well, on the side. 

The point is, had there not been little mouths to feed, there’s a chance I’d have taken a different path or made riskier choices. Every decision my husband and I make now involves our children’s lives—how we want them to grow up and where, how to provide for them while being fully present in their young lives, how to stay sane. :)

If you’re a parent, you know exactly what I mean. If you’re single, well, you’ll know eventually. And may I add that if you’re single, don’t be afraid to take risks now while you can.

5. You can not do it all for an extended period of time, so decide what to keep and what to let go.

The truth is, it’s impossible to maintain a full-time job AND to expect your side-hustle to substantially grow at the same time. Let me explain. I’m not saying it’s impossible to do both at the same time, I’m saying it’s impossible to do both for an extended period of time.

If you’ve been reading my blog, you know that I had to stop blogging and taking web design clients because, after a year of trying to do all the things, I succumbed to quite possibly the worst case of creative burnout in my career.

Starting a business is a lot of work, and keeping a full-time job can be quite demanding too. If your heart and your priorities are divided for an extended period, it’s only a matter of time before you get burnt out.

So if you ever decide to start a side-hustle while keeping your full-time job, it should be because you’re preparing yourself to go full-time on your business eventually. Otherwise, you will only end up spreading yourself too thinly, which will make both your 8-5 job and your side-hustle suffer.

Take note that this doesn’t only apply to 8-5ers wanting to start a business. It goes the other way around too.

I have a blogger friend who used to have a steady work-from-home job, but she went back to a full-time corporate job because it just makes more sense to her.

I have another friend who owns a business that she can manage full-time if she desires, except she really enjoys her corporate job. So she decided to keep her day job and hired people to oversee her business.

Everyone has a different calling; the important thing is to carve your own unique path, find your purpose, and live the life and career that God designed just for you.

If you’re thinking about starting a business, a trial period is a good way to test the waters. Give yourself 6 months to try out and see if it works out for you, or if the business sustains itself. Or maybe try applying for a corporate job again if you realize you’re more fit for that kind of setup.

In other words, knock and see which doors would open. ;)

When you find what it is that truly makes your heart soar—the kind of work that makes you jump out of bed in the morning eager to start the day—then decide to do that passionately and unapologetically.

Radiance Image Consultancy: Branding & Web Design

It’s been a while since the last time I updated my design portfolio!

The truth is, I’ve been low key in promoting my design services because I could only accommodate a few clients this year and therefore have to be very picky.

The first half of the year had me working on a few handpicked projects, and I couldn’t be more excited for them as they take their passion projects to the next level!

Two of these recent projects were for a lovely and passionate woman named Toni Miranda who reached out to me at the start of the year.

Meeting her for the first time felt like a therapy session. (This is usually the case when a client is a perfect match!) She shared to me her life story, her dreams, and why she’s doing what she’s doing; and I listened to her thinking like, well, this is exactly why I’m doing what I doing!

Helping others launch their businesses and pursue their passions is right up my alley, and having met Miss Toni was quite an affirmation.

In a strategic standpoint, I must have branded my website quite well (right, right!) to be attracting the dreamiest clients I could imagine. But in the grand scheme of things, I know it’s simply God leading me to the right people, or Him leading them to me. 

I worked on two projects with her, one of which was her image consultancy biz.

Radiance Image Consultancy

A newly certified Image Consultant (by London Image Institute and Academy of Image Mastery), Toni Miranda launched Radiance Image Consultancy this year with the vision to empower individuals and professionals through full-on personal branding and transformational services.

Before meeting her I seriously didn’t know there are certifications for these things. Without being too technical, what image consultants do is a lot similar to what “personal stylists” and “personal brand strategists” do.

We do see some people offer personal branding workshops and services here and there, yeah? One of the things that make Radiance Image Consultancy different is how Miss Toni took a proper course from a highly acclaimed image institution to become a certified professional in this field. Add this up with years worth of corporate experience and several entrepreneurial pursuits, she definitely knows what she’s doing and totally equipped to do this unique job.

It goes without saying that all of her branding touch points have to reflect just that. The challenge is to make Radiance not only look and feel approachable but exude a level of professionality, authority, and excellence.

Here’s a little peek at Radiance’s collaterals and website mockup.

What I love about working with passionate women like Miss Toni is how they come to me needing my help, and leave me feeling more inspired by the time the project is over.

Next week I’ll share about her other project that I also had the pleasure of working on. Thank you again, Miss T, for the opportunity!

Here’s Radiance Image Consultancy’s website if you ever need personal branding and styling services.


Need a website? Relaunching an existing one?

Here are some of the ways I could help.

Interested to get my services? I have just a few slots left for 2017. Click here to get started.

Boracay with Kids

2017 started for us in kind of a big way, albeit unintentionally.

We haven’t really been to a lot of trips since the twins were born, which only goes to show just how afraid (or just really stingy?) we’ve been to get out of our comfort zone these past 4 years. Needless to say, booking the first flight out on the first day of the year is very uncharacteristic of us. But when we found out that David’s cousin was getting married in Boracay, we were happy to have a valid excuse.

The last time we were at Boracay, it was just David and me. We’re excited to bring the girls, but as any parent would know, the whole thing—from planning to packing to flying to settling down to packing again to flying back—it was quite the major production ha!

Booking plane tickets was actually the easiest part. Finding hotel accommodations on a budget during peak season, and thinking of activities to do with 4 year olds were the real challenge. And don’t even let me begin on the amount of toys and stuff we had to carry around. In the words of millenials, I kenat!

On the first morning of the new year, we dragged our luggages to a 5am Caticlan-bound flight, caught the first sunset of the year on top of the clouds (not bad at all!), sleepless from New Year’s Eve celebrations.

Still, we knew everything was worth it at the sight of this:

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Boracay, Boracay, I keep coming back to Boracay.

There’s a thousand and one things to do in Boracay but we decided to keep it close to the White Beach. The girls were super excited to have some time on the beach, and we made sure they get enough dose of vitamin sea to last them the whole year, LOL.

We stayed at Station 2. I would have preferred the more quieter Station 1 or Station 3 to be honest, but some relatives were staying at Station 2 so we narrowed down our choices to the center. (But really, anywhere close to the beach front will do.)

We found Indila Boracay* as we were scouring the pages of Agoda* for affordable Boracay hotels.

By the way, how awesome is Agoda? The app has improved so much through the years and I love how easy it is to find accommondations anywhere in the world you wish to go. Not only does Agoda offer the best prices, the app also helps in the decision-making process with its price comparison features and customer reviews

*Disclosure: Some of these links are affiliate links, which means,  at no additional cost to you, I will earn a commission if you click through and make a purchase.

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Although getting to Indila Boracay was quite a challenge at the time (some construction was going on in the area), we’re happy to find out that all the rooms were brand new, the beds were huge and ahhhh, divine!!, and the owner and staff were all very kind and generous.

Thank you Indila! We’ll forever treasure the photos we took in your very Instagram-worthy rooms. 

We spent the first half of our week mostly just chillin and being lazy in the beach front between Stations 1 and 2. We did consider island hopping but nahhh, we’re a lazy bunch y’all. Besides, all the girls ever needed were some space to run, salt water, and sand. :D

We used our room mostly to take baths, sleep, and change. And then the second half of the week was spent with family (who were also in Boracay for the wedding).

And this is the part where I dump photos, because you can never have enough photos taken at Boracay.

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Looking at these captures, I can’t help but think is this it? Probably the last time we’ll ever be in Boracay with young Dawn & Rain?

They’re growing way too fast, and they’re probably never going to enjoy Boracay the way they did at this age. Maybe we’ll come back when they’re a bit older, maybe when they’re teens, maybe we’ll go to a different beach.. but for sure the experience will be totally different.

I’ve been having a lot of these moments lately, watching the girls thinking we will never experience the same things the way we’re experiencing them now. They’ve been outgrowing toys and cartoons like warp speed, I could hardly catch up!

Which reminds me to capture as many photographs as I can, whenever I can! I feel like they will only remember Boracay based from these photos, and I want them to always remember how much fun we all had. 🙂

Visiting Boracay with young kids on a budget?

I say, book a hotel along the beach front! You can easily get around Boracay by feet (walking is the Boracay way of life!), but young kids may not be as patient. So if you don’t want em cranky, keep the walking to a minimum. 😉

If you have more budget to spare, Station 1 has a number of luxury hotels and resorts that have exclusive beach fronts, swimming pools, and play areas for kids. Also, Jonah’s fruit shake. Nuf said.

Station 2 is the busiest section but has a lot of fast foods that are familiar to kids. (Ehem, thank you Starbucks, McDonalds, and D-Mall.)

Station 3, although quiet, is the least expensive and has the most amount of greenery, but may not be best for kids because the beach drops steeper and therefore become deeper easily on that side. I personally wouldn’t take the risk.

Agoda* has huge listings that you can sort based on preference, budget, location, activities. Ehem, not really an expert at Boracay, but these are just some of the things I thoroughly researched while planning our own trip. Hope these help!