ocean / stationery / clothes / bench / succulents
Surprised (about the new look)? I feel a bit surprised, myself. ;) I have found that the best time for me to work on personal projects is on a whim; coming to terms with the fact that if I waited until my commissioned projects were done, or when my to-do list was cleared out, I would never have the time to work on my own projects. So, on a whim, it is.
Over the Holy Week break I started building my brand board and re-skinning the site, but the desire to re-brand has been building up since the start of the year. I’ve been growing a lot as a designer, and as you may have noticed, have become more comfortable owning up to the title. What you’re seeing now on the pages of this site is a reflection of that growth and a refining of my design aesthetics. From feminine and frilly to classic minimalist, you’ll notice that the evolution of my design style and preferences is quite evident in the way this site has evolved.
I thought it was worth mentioning that as far as my personal branding is concern, my gold phase is over. (I still love making other people’s brand sparkle with gold though, it’s a beautiful accent color!) You’ll remember how prominent gold was in my past two redesigns, but lately I find myself preferring basic and neutral colors. I guess this is also starting to show in the clothes I like picking out for myself. Navy blue, black, grey, white, beige, brown (the recycled color kind of brown). I also like blush, mint, and desaturated shades of green.
Sometime five years ago I waxed poetic about my love for the color blue (go ahead, read it!) and thought that all these years, blue has remained a constant favorite. I mean, I wouldn’t choose it to be our wedding motif if it didn’t hold some sentimental value, yeah?
I get a bit obsessive about typography. Ok, a lot! I like it clean and modern and minimalist. I like white spaces and minimal flourishes, too. I like patterns and design elements that are geometric and flat. I apply (minimal) textures and patterns only when it helps bring out the personality and the story of the brand. I like a design that brings the attention to the content of the site—both text and photographs—and not on the embellishments that surround it. I like a design that highlights you and your message.
When you avail of my design services, I hope you come to me for these things. :) Continue reading “Chasing Dreams 2015”
